Noir / Noir

for this debut collection, noir noir fuses fashion and photography. the intersection of these two art forms gives birth to a line where cotton deceives the eye and becomes a medium in itself. the collection aspires to create confusion in perception. the brand imprisons bucolic scenes within a t-shirt or a fairytale landscape in a sweatshirt. the idea is simple, the result is spectacular. it’s the strength of this ‘made in france’ label that spread its wings in 2012 that it’s being distributed by the world’s most cutting edge stores. maturing steadily, the brand has also added all-over printed caps and jackets to its repertoire. it’s the hyper-realism of the photos chosen by noir noir that gives these high quality pieces their originality.

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